Search results for "Clickstream Data"
showing 2 items of 2 documents
Analysis of clickstream data with mixture hidden markov models
2021
clickstream data sono un’importante fonte di informazioni per l’ecommerce, sebbene non siano semplici da gestire e convertire queste informazioni in un reale vantaggio competitivo non e un compito banale. In questo articolo, consid- ` eriamo l’applicazione dei mixture hidden Markov model a dati relativi al flusso di clickstream estratti dal portale e-commerce di un’azienda di servizi turistici. Sono stati individuati cluster relativi al comportamento di navigazione degli utenti e alla loro posizione geografica che forniscono indicazioni importanti per lo sviluppo di nuove strategie di business. Clickstream data is an important source of information for businesses, however it is not easy to …
Clickstream Data Analysis: A Clustering Approach Based on Mixture Hidden Markov Models
2023
Nowadays, the availability of devices such as laptops and cell phones enables one to browse the web at any time and place. As a consequence, a company needs to have a website so as to maintain or increase customer loyalty and reach potential new customers. Besides, acting as a virtual point-of-sale, the company portal allows it to obtain insights on potential customers through clickstream data, web generated data that track users accesses and activities in websites. However, these data are not easy to handle as they are complex, unstructured and limited by lack of clear information about user intentions and goals. Clickstream data analysis is a suitable tool for managing the complexity of t…